European University Cyprus has established a reputation for quality education with a sharp focus on the employability of its students, and has been recognized for its investment in high tech innovation and engagement with industry and society.
The BBA in Marketing offers a foundation in the principles of consumer behavior, how markets for products and services are formed and change, and organizational responses to customer needs and preferences. The program provides an in-depth understanding of the marketing process, developing skills in market research, distribution, pricing, and product promotion, as well as analytical and data management skills.