University of Cyprus aims to establish itself as a Pioneer Research Institution achieving International Scientific Recognition in European Higher Education, offering Competitive Programmes and to become a Centre of Excellence in the wider Euro - Mediterranean Region.
The Marketing major emphasizes the development of knowledge, skills, and analytical techniques aiming at the identification, prediction, and understanding of the needs, preferences, and purchasing behavior of individual consumers, households, and organizations. The design and implementation of effective strategic marketing plans is also emphasized. Such plans should enable a company to achieve its marketing and business objectives by utilizing productively its available resources and capabilities and by exploiting emerging market opportunities. The Marketing curriculum helps students to develop creativity skills and critical judgment in solving marketing and business problems. Students also learn to work thoroughly and systematically to carry out large scale market research projects, and design strategic marketing plans, advertising plans, electronic marketing plans, international marketing plans, and sales management strategies and programs.