The Cyprus Institute of Marketing has been registered and licensed by the Cyprus Ministry of Education and Culture, to offer its own Diplomas, Advanced Diplomas, Bachelors and Master programmes, since 1991, when the Tertiary Education Law came into effect.
The course aims to equip students with the skills and knowledge in banking and financial services. Due to globalisation and technological change, the banking sector has transformed tremendously in recent years. Therefore banking is becoming a rapidly changing and highly competitive sector in most modern economies globally. By obtaining a degree in Banking, students will be provided with the necessary means to tackle it and become successful in their careers. In the first year, we give students a general but solid introduction into the exciting world of Business Management. The idea is that, if students do not understand the basic principles of modern management, how could they understand the complicated area of banking? If, for example, they cannot interpret a statistical chart/graph, how can they appreciate the trends in the banking world? All subjects taught in the first year aim at aiding the student to shed light on the grey areas in the rather demanding and competitive environment of the 21st Century. The second year introduces the student into the concept of banking. Quickly the student is faced with the problems of the industry while at the same time the endless opportunities for solutions. World banking and its developments are tackled and comparative studies of different countries are carried out. The course naturally embraces the Cypriot situation and analyses the developments of the last forty years. Simultaneously, the second year presents to the student the other basic functions of banking and general management in a far greater depth than the first year. Psychology and Sociology are covered in the subject of Behavioural Studies, while the financial structures of companies are investigated in the subject of Accounting.