The Cyprus Institute of Marketing has been registered and licensed by the Cyprus Ministry of Education and Culture, to offer its own Diplomas, Advanced Diplomas, Bachelors and Master programmes, since 1991, when the Tertiary Education Law came into effect.
The course aims to equip students for a variety of business careers and give a special advantage to those wishing to enter the Travel and Tourism/Hotel business. To this end, the course offers a balanced educational programme in accordance with the general philosophy of the 21st century, and the dynamic field of the world s number one business - Tourism. In the first year, we give students a general but solid introduction into the exciting world of Business Management. The idea is that, if students do not understand the basic principles of modern management, how could they understand the complicated area of tourism? If, for example, they cannot interpret a statistical chart/graph, how can they appreciate the trends in the tourism industry? All subjects taught in the first year aim at aiding the student to shed light on the grey areas in the rather demanding and competitive environment of the 21st Century. The second year introduces the student into the world of Tourism. Quickly the student is faced with the problems of the industry while at the same time the endless opportunities for solutions. World tourism and its developments are tackled and comparative studies of different countries are carried out. Naturally, the course embraces the Cypriot situation and analyses the developments of the last forty years. Simultaneously, the second year presents to the student the other basic functions of tourism and general management in a far greater depth than the first year. Psychology and Sociology are covered in the subject of Behavioural Studies, while the financial structures of companies are investigated in the subject of Accounting.