The Cyprus Institute of Marketing has been registered and licensed by the Cyprus Ministry of Education and Culture, to offer its own Diplomas, Advanced Diplomas, Bachelors and Master programmes, since 1991, when the Tertiary Education Law came into effect.
Developed with the help, involvement and consultation of a range of officers from local public and private sector organisations, this curriculum has been designed to meet the current and emerging needs of managing in a complex and dynamic environment. Particular emphasis will be placed on the ethical and moral tensions that can arise in such an environment. TThe curriculum addresses issues that the partnership of academic and practitioner colleagues believe are appropriate, such as environmental impacts, the increasing role of ICT, the development of entrepreneurship and globalization. Yet the course still gives opportunities for students to address particular or unique development needs via the negotiated work based learning modules. This theme reflects the importance attached by the team to learning that occurs within the workplace and also supports the development of the cognitive and practitioner skills.