The Cyprus Institute of Marketing has been registered and licensed by the Cyprus Ministry of Education and Culture, to offer its own Diplomas, Advanced Diplomas, Bachelors and Master programmes, since 1991, when the Tertiary Education Law came into effect.
For over 50 years, our Business Studies degree has achieved a reputation for meeting educational and professional needs, both nationally and internationally. We were among the first to offer a Business Studies degree, and the School maintains strong links with major professional institutes, including the Chartered Institute of Marketing, Chartered Management Institute, the Institute of Direct and Digital Marketing and the Chartered Institute of Personnel. Building on these foundations, we have made innovative revisions to our curriculum and teaching methods. Our major difference from our competitors is the range and type of modules we offer in our core Business Management programme, along with our links with employers and industry. Giving you the information, tools, techniques and experience you need to devise creative solutions to the full range of business problems, this course offers a real opportunity to start a rewarding career. The emphasis of this course in on marketing, yet you will develop a critical understanding of ethical principles and practice, and an awareness of effective management and marketing practice. You will also gain an understanding of the many contexts in which businesses operate - from SMEs (small and medium enterprises) to larger firms. But your main focus will be on products, distribution, pricing and promotion, and how these affect consumer behaviour. Developed in partnership with local business organisations, both public and private, this course will help you meet the many challenges of managing in the complex, dynamic and exciting world of business. Ethics and morals will play a major part in your studies - so you will study the environmental aspects of business, and how globalisation fits in. You will also study the increasing use of ICT and the development of entrepreneurship. And there will be plenty of time, with help at hand, to work on your own personal interests and development needs in the field of business and finance.