We are the largest university in Cyprus, with more than 11,500 students from over 70 countries across the globe, coming together in an innovative and transformative learning space.
Located in Nicosia, the country’s capital, and with presence in 18 other cities worldwide, we are driven by our pursuit of excellence in teaching and learning, innovation, research, technology, and a continually evolving academic environment.
GeneralGain expertise in Business Administration and in one of the following concentrations: Energy Oil and Gas Management; Entrepreneurship and Innovation; Finance and Economics; Human Resource Management; Information Systems and Social Media; Management; Marketing Communications; Public Administration; and Real Estate.Demonstrate knowledge of business processes and an ability to assess industry attractiveness, identify risks and opportunities of doing business in a global environment.Choose and apply appropriate quantitative or qualitative methodologies to analyse problems and utilise modern technological and analytical tools necessary to support decision-making in organisations.Develop leadership and organisational skills towards communicating vision, inspiring employees and promoting innovation and change.Identify and evaluate ethical issues and communicate justifiable resolutions for practical situations.Demonstrate proficiency in communication and develop teamwork skills.Specific Concentration ObjectivesGain the knowledge, skills and competencies to plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.Develop an understanding of the importance of integrating the various marketing communication tools.Understand the changes, trends and challenges in the area of marketing communications.Plan, implement and evaluate an integrated marketing communications program.